A 90-day program that turns Glimmer and Wish into characters families know, love, and come back to. Premium storytelling, real community, and measurable commerce, brought to life by Digital Animal's AI-assisted creative studio.
Prepared for Byron Myers and the Glimmer Wish team · In partnership with Jeff Timmons and Josh Skinner
Glimmer Wish has already done the hardest part. You have built premium products, earned the trust of parents, secured real retail relationships, and reached families nationwide through Shark Tank. The next chapter turns that foundation into something far more valuable: a recognizable children's entertainment and lifestyle franchise built around characters families love.
A child enjoys a shampoo because it smells good. It is a lovely product, and nothing more.
A child asks for that shampoo because it belongs to a character they love. That one difference changes everything. It turns customers into fans, purchases into loyalty, and a product line into an enduring family brand.
Most children's franchises spend years trying to build what Glimmer Wish already has. This program brings those pieces together into one cohesive franchise strategy.
This is a focused, 90-day validation program. Over the course of ninety days, the team works toward three measurable outcomes that set up everything to come.
Prove that character-driven storytelling builds a meaningful audience and real commercial signals for Glimmer Wish.
Every deliverable becomes a long-term asset owned by Glimmer Wish, from characters and content to data and strategy.
Stand up a repeatable creative system ready to power future launches across content, licensing, retail, and entertainment.
Building a children's franchise has always demanded consistent characters, values-driven stories, and a high volume of content, which historically required large teams and enormous budgets. By combining experienced creatives with an AI-assisted studio, Glimmer Wish gets studio-level quality and speed with human creative judgment guiding every stage. Technology accelerates the work; storytelling leads it.
Experienced artists, writers, editors, and producers guide every creative decision from first idea to final publish.
A locked character reference guide keeps Glimmer, Wish, and the growing cast recognizably themselves everywhere they appear.
Audience response becomes real-time research, reducing risk and sharpening every week of content that follows.
Rather than relying on one type of content, Glimmer Wish publishes a balanced mix of creative formats designed to entertain children, reassure parents, and build a genuine community around the brand.
Personality-driven videos that introduce each character's unique traits and humor.
Narrative stories that expand the Shimmer Lands while reinforcing positive values.
Content that weaves Glimmer Wish products into imaginative storytelling, naturally.
Inspiring content for parents around wellness, confidence, and family connection.
Polls, challenges, and contests that invite families to help shape the Glimmer Wish universe.
Holiday stories and themed moments that keep the brand culturally relevant year-round.
| Content type | Expected weekly volume |
|---|---|
| Character Moments | 5 to 7 pieces |
| Mini Adventures | 2 to 3 pieces |
| Parent-Focused Content | 2 to 3 pieces |
| Interactive Community Posts | 3 to 4 pieces |
| Commerce & Product Content | 2 to 3 pieces |
| Behind-the-Scenes & Founder Content | 1 to 2 pieces |
Published where families already are: TikTokInstagram ReelsYouTube ShortsYouTube KidsFacebookPinterestEmailShopifyTikTok Shop
Today's families consume more short-form video than any generation before them. Parents discover brands on social media, while children connect with characters through brief, engaging stories. Every piece of content we create does one of two jobs: it delights the child, or it earns a parent's trust. The best pieces do both.
Characters, songs, and mini-adventures that spark imagination and become the ones they ask for by name, on YouTube Kids, YouTube Shorts, and TikTok.
Warm, values-driven storytelling and a trusted founder story that reassure the parents who make the decisions, on Instagram, Facebook, Pinterest, and email.
The pilot is Glimmer Wish's first premium animated short, an introduction to the Shimmer Lands and its characters, not a commercial. It establishes the visual style, emotional tone, and creative direction for everything that follows, and becomes the centerpiece the whole franchise is built around.
A structured 90-day engagement: launch quickly, learn continuously, and build a repeatable creative system that lasts well beyond the program.
Weekly focus: produce, publish, measure, improve, repeat.
Evaluate results and define the next stage of franchise development, determining whether Glimmer Wish has established the early indicators of a scalable entertainment and consumer franchise.
Throughout the engagement, we track indicators across audience, community, and commerce. Together they tell us whether a sustainable franchise is beginning to take shape, and they inform whether to expand into a larger, long-term franchise development strategy.
Followers, reach, watch time, likes, comments, shares, and repeat engagement, plus growing character recognition.
User-generated content, parent interaction, email sign-ups, website traffic, product interest, and character popularity.
Upon completion of the 90-day program, Glimmer Wish will hold the assets, data, and strategy needed to confidently scale a lasting children's franchise. Every approved creative asset becomes the property of Glimmer Wish.
This initiative is structured as one integrated team, not a collection of vendors. Weekly collaboration sessions keep everyone aligned on priorities, approvals, and creative direction, with every decision measured against a single question: does this strengthen the Glimmer Wish franchise?
Strategic direction and project leadership. Franchise strategy, executive production, and distribution.
Creative development and story continuity. Character creation, world building, and franchise canon.
Production, editing, and publishing, plus digital marketing and analytical expertise. The AI-assisted content studio that powers day-to-day creation.
Founder and creative visionary. Brand authenticity and creative feedback at the heart of every decision.
Chief Executive Officer. Executive approvals, strategic direction, and final decisions.
A scalable, character-driven franchise built to last well beyond this 90-day engagement.
A complete content, community, and commerce program, including a premium animated pilot, delivered over ninety days.
All approved creative assets become the property of Glimmer Wish upon final payment.
This program is the foundation of a much larger opportunity. As the Glimmer Wish universe expands, so do the ways it creates value for families and enterprise value for the brand.
This engagement is designed to determine whether Glimmer Wish can become something much larger, combining authentic storytelling, memorable characters, and modern production to build the foundation of an enduring children's franchise. Upon approval, the team begins immediately, moving from creative alignment into active production, publishing, and optimization, with weekly reviews throughout.
Together, we have the opportunity to create something that extends far beyond products: a world of characters, stories, and experiences that inspire children, connect with families, and build lasting brand value. We would be honored to bring it to life with you.